Digital and Print Specs

300X250 pixels

300×600 pixels

728×90 pixels

970×90 pixels

970×250 pixels

.jpeg, .gif, animated .gif, html5

200 kb

15 seconds

5 business days prior to launch date

10 business days prior to launch date

Advertiser must submit the image file along with alive, click-through URL

We glady accepts tags from third-party ad servers. The Chronicle is a DoubleClick DART site. Below are the specifications for banner tags

If trafficked through DoubleClick, tags must be formatted as internal redirects

Images may be .jpeg, .gif, or animated .gif

If trafficked through a third-party ad server other than DoubleClick, tags must be formatted as standard redirects

Default creative must be submitted with all rich media files

Audio/Video: User initiated (on-click) only ad must display visual “stop” or “pause” button

Frames per second: minimum of 24 fps

Prior to submission, creative should be tested for stability across all user platforms

300 x 250 pixels (no animation)

Destination URL needs to be provided

HTML message copy as either an .htm or .html file. This file must contain working URLs. Subject line for message. Target personas and quantity. Desired date range for deployment .Suppression file of any email addresses to omit from the send. File containing opt-outs and/or any other email addresses which should be suppressed from the send.

Ten business days prior to scheduled mailing date

Email text should not be longer than 350 words.
HTML message should be no more than 650 pixels wide.
All images must be hosted on the client’s server.
Alt-text should be coded for images embedded within HTML file.
Images should be defined as clickable links to the primary URL for message.
Subject lines should not be more than 75 characters.
Limit the size of images in emails to not more than one third of your message area. Best practice dictates that it should be closer to 15-20% unless your image is eye-catching and strongly related to the product offered.

• Executive Director
• President & CEO
• Vice President

• Senior Manager, Development
• Executive Director
• Vice President of Development

• Operations Manager
• Director, International Programs
• Program & Information Manager

• Board Member
• Alumni services
• Donor Advisor

• Senior Consultant
• Principal Consultant
• Consultant

• Director, Community Relations
• Fundraising Coordinator

• VP, Marketing and Communications
• Communications Director
• Manager, Marketing

• Director of Philanthropy
• Membership Manager
• VP Grants Administration
• Development Associate
• Donor Realtions Manager

Folded, not stitched

Folded, not stitched

10.75” wide, 14.5” deep (273 x 368 mm)
4 columns per page

9.5” wide, 13” deep (241 x 330 mm).
Margin at fold measures 0.625” (16 mm)
In ads that bleed into gutters, vital
advertising matter should be kept within a width of 10.125”, to allow for variations in folding.

Single column, 2.125”.
Two columns, 4.625”.
Three columns, 7”.
Four columns, 9.5”.

13”

Bleed is available at fold margins only for tabloid-page spreads

The Chronicle accepts black-and-white and four-color, camera-ready materials in high resolution PDF format. We do not offer typesetting services.

The Chronicle of Higher Education is printed by non-heatset process in tabloid format on 35-lb. premium groundwood paper.

Our expected press gain of 30% to 35% should be taken into consideration when preparing both black-and-white and four-color materials.

Color ads must be four-color process only. No PMS or RGB colors can be used. The maximum color density is 240.

We recommend using at least 10-point, sans-serif type (bold or medium-weight) when reversing type out of one color and at least 14-point when reversing out of four-color. When using color type, we recommend using no more than two colors and at least 14 point, sand-serif type (bold or medium weight).

PDF files (Adobe Acrobat, high-resolution press quality). The document must be set to the ad size.

Halftone images should be 300 dpi and line art images should be 600-1200 dpi. Prepare color images as CMYK.

The Chronicle will not color correct digital ads without authorization. We will, however, use our internal settings, which are optimized for newspaper printing, when processing digital ads.

Digital ads may be submitted via email to AdOps@chronicle.com

• Logo. Please send a high-res .eps or PNG file. Please provide at least two logos, one in horizontal layout and the other in a vertical layout, on a white background.
• One custom question with a pre-determined selection of responses for the webinar registration page.
• Text and link to be included in participant follow up e-mails. Text should be no more than 25 words.
• A PDF for the Resources section of webinar platform, and a 25-word description of the resource.

Webinar sponsor will be acknowledged verbally by the moderator at the beginning of the Webinar presentation. Sponsors must provide no more than 10 seconds of copy that identifies the sponsor and provides a brief description of products or services.

Message may include:

• Descriptions of organization, products and services (must be non-promotional and value-neutral)
• Names of operating divisions and subsidiaries
• Organizational mission language that identifies and does not promote or state an opinion
• Established slogans (verbatim) that identify but do not promote
• Basic location information (e.g., phone number, Web site address)

Message may not include:

• Qualitative language speaking to benefits and claims
• Comparative language (e.g., “leader,” “largest,” “exclusively,” etc.).
• Price and value information
• Inducement language (e.g., rewards programs, warrantees, etc.)
• Language that expresses a view about a matter of public importance or interest
• Awards, favorable reviews, endorsements, testimonials
• Health claims

Main headline (max. 50 words)
Your logo, no wider than 200 pixels

Please submit articles in Microsoft Word or Plain Text
Text should be between 450-1500 words in length (ideal is 450-700)

Photos should be submitted in .jpg or .png format.
We recommend you submit 2-3 photos

Youtube links preferred.
Use the following specs if YouTube link isn’t available:
The highest available quality video file should be submitted. The video file will be optimized for delivery based on the device and the viewer’s available bandwidth, and will scale appropriately to the size of the player that the ad is viewed in
Format accepted: .mov, .avi., .wmv, .flv, .mp4, .mpg.
Recommended video aspect ratio is 16:9
Recommended video frame rate: 24-30 fps

FORM: native ads match the visual design of the experience they live within, and look and feel like natural content.

FUNCTION: native ads must behave consistently with the native user experience, and function just like natural content

Sponsor content gives you the opportunity to raise awareness of your unique programs and core values, and enhances your ability to recruit and retain the best and brightest faculty members and staff.

Determine why you’re running sponsor content. Do you want to bring awareness to a specific product or service? Highlight a client success story?
Popular topics include:

• Research and development
• Community involvement
• Innovation. You can also

Repurpose your existing content – you can convert a blog post, PowerPoint, or conference presentation into a sponsor content article.

Content that has performed well for your institution on social media will likely perform well as sponsor content.

The Chronicle will track impressions, views, and time spent on page.
To maximize the reach of your article, we encourage you to promote your content internally and externally within your institution. Let your students and faculty know where they can find your content and share with your larger community through social media.

Must Include:

• Webcast abstract or overview
• title of the event
• three key audience take-aways.
• Speaker bios – no longer than 50 words (if possible).
• Speaker images – file format: .jpeg, .gif.
• Logo in vector-based CMYK .eps format, or high-res .png file.
• Brand guidelines or a style guide that The Chronicle’s design and marketing teams can refer to when building the webcast’s promotional assets.
• Confirmation on registration page form fields.
• Confirmation on three target personas.

Eight weeks prior to webinar date

• PowerPoint presentation for live event – 4:3 or 16:9 aspect ratio
• Seed questions (will be uploaded to webinar platform prior rehearsal & event
• PDFs of any resources / case studies that will be available to audience.

Three weeks prior to webinar date